Why Nokia should enter the 3D Printer Business

I never worked at Nokia but I did work for them on a number of Consumer Data and Consumer Experience projects as Client Partner for a Berlin based mobile agency. That's the time where I saw first hand, back in 2009, how stubbornly blind they were to what was coming their way. I was one of their first clients back in the 90's when I got my first Nokia 1011 and always loved their phones. I had one till 2010 or so, the last one being the E71. Then came the iPhone, also for me, followed by the Android Tsunami and the rest is history. The latest Lumia models are nice, very nice indeed but I find it hard to believe that they can survive on a "Me has smart phones too". Although nice and refreshing Windows Phone is simply not the disruptive change and jump forward we'd all love to see and have as consumers.

So where should they go from here? My suggestion: they should enter the 3D Printer Business. Here's why.

From past to present

Look up Nokia and on Wikipedia you learn that this company started out in the wood pulp business and then went into the electricity generation business near Tampere in Finland. It added Rubber to its portfolio and started marketing rubber boots under the Nokia Brand Name. It then evolved into a conglomerate of businesses that included over a period of decades, telegraph and telephone cables, bicycles, robots, television, military communication equipment, gas masks and chemicals. The first step towards telecommunications was made in the 70's when they produced a digital switch for telephone exchanges which became the workhorse of the telco industry.

Through its military engineering experience Nokia started experimenting with wireless telephony in the 70's as well and they were directly involved in creating the first communication standards for wireless telephony. Its first GSM phone came out in 1989 and was delivered to Finish telco operator Radiolinja. From there, in less than a decade Nokia quickly dominated the mobile phones business with Motorola and Ericsson in its slipstream.

What does the history of Nokia teach us? Well, they have a lot of experience in engineering, designing and building electronic hardware and they have two decades of programming software for this hardware under their belt. But all of this experience is now at a critical cross road where they risk loosing lots of this heritage if their smartphone business strategy doesn't deliver.


What about 3D printers?

If you believe the hype, 3D printers are going to change the way we live and do business in under two decades from now.
For those who don't know here's why 3D printers are so important:

• They will change the way we produce an increasing number of products dramatically. From prosthetics, via glasses, household items and jewels all the way to the scandal inducing possibility of guns and rifles. 
• This new way of producing one off and personalized goods can potentially make a chunk of what's mass produced today redundant. It will open the door to a new type of retail commerce, i.e. specialized 3D printer stores, that are simply there to turn digital ideas into tangible objects. I'm sure you will see specialized stores springing up because not all printers can deliver all objects. You could metaphorically consider 3D printers as the last missing output module of the internet.
• Although the technology is still in a very early stage and end-results are not always satisfactory, its just a matter of time till we will buy a 3D printer for at home or in the garage and start using it to enhance our daily lives. 

3D printing today is in its infancy. You can buy a 3D printer today for a price that would buy you a sophisticated fridge or washing machine but defining 3D objects, using graphical software, is not an easy task. Of course one can find 3D printer forums and blogs by the dozen and they most will offer  some form of file sharing. Experimentation is still part of the process though but as said before, the promise of being able to print personal objects for a wide variety of applications is getting the attention of an increasing number of consumers, start-ups and businesses. 

So why should Nokia go into the 3D printer business?

Its my strong believe that if any company in the world is capable of entering this space and turning it into a strong new business its Nokia. As I pointed out before they have long standing history in hardware AND software manufacturing. My guess is also that they have access to a well trained workforce and an extensive line up of production partners around the globe. All that's needed is a nod from Stephen Elop and the creation of a 3D printer task force with a R&D budget attached. My  guess is that they'll be able to churn out a 3D printer with an easy to use interface and software within a year. They should not forget to leverage their experience in creating eco-systems. Anyone remembers Ovi or MyNokia? If they create an eco-system around these 3D printers using the same principles as Apple once did with Music and Movies via iTunes, they're in for a healthy future.

So, who introduces me to Mr. Elop so I can pitch the idea? :-)

Thanks for reading my Blog.

Matt

For further reading:
http://3dprintingindustry.com

If you want one yourself check Cubify